5 Examples of Successful B2B Digital Advertising

Key Points

• B2B digital advertising can help you to grow your client base and establish strong partnerships.

• This method of advertising is not only beneficial, it's also essential to companies that want to grow. This article will discuss 5 examples of successful B2B digital advertising, which can help as you develop your own strategy.

This article will discuss 5 examples of successful B2B digital advertising, which can help as you develop your own strategy.

All companies that focus on selling products or services to groups that are online should use digital advertising methods.

However, these techniques are also essential for companies that only do some of their business online or target consumers through other means such as via pop-up stores.

When some entrepreneurs think of digital advertising techniques, they might immediately consider content that's produced for social media platforms like Instagram and Pinterest.

While these forms of digital advertising are effective and do offer a high return on their investment, there are other forms of digital advertising to consider.

For example, you can use email newsletters to boost awareness of campaigns that your business is currently running and give your clients the chance to benefit from discounts and other special offers.

You can also create videos which educate other businesses on the services that you offer and how these can be beneficial to them..

While LinkedIn is often used by businesses for their own advertising, the platform also advertises on other social media. One of their best-known campaigns was their customer story ad, which was run on on Instagram.

This particular LinkedIn ad showed the experience that Adobe had as a LinkedIn customer. It featured a LinkedIn service, which is known as LinkedIn Sales Navigator.

All of the business people who watched the ad on Instagram were able to see how Adobe was able to increase their sales by using LinkedIn's service.

Case studies have always been a powerful tool for marketers because they are relatable. In addition, a platform such as Instagram already brings a personal experience to any form of advertising that you do.

This means that business owners are already in a frame of mind where they can visualize their company having the same experience that another successful entrepreneur has had with a product or service.

BlueVine is a lending company that serves small businesses. One of their ads is in the form of a video which shows how difficult it is to try and obtain small business financing via their competitors.

The ad contrasts that experience with obtaining financing from their own company.

Before and after narratives such as this can be quite effective. They don't have to take the form of a video.

You can also use split screen images to show what happens before a business uses your services and after they start to receive assistance from your team.

Email marketing providers Aweber, have a B2B ad on their site that offers visitors a 7-Day free trial.

This ad works because it offers a freebie that entrepreneurs will remember whenever they decide that they want to launch an email marketing campaign or use email marketing as a part of their overall digital marketing strategy.

Aweber's pop-up ad also does well because it is a sidebar ad. This means that you notice it but it doesn't annoy you because it doesn't take over the whole page.

Pop-up ads come in different forms and while full page pop-ups may do well for some types of campaigns, it's important to remember that some heads of companies will be using their mobile devices to navigate your site.

Some full page pop-ups are difficult to close on a mobile device.

When they're done well, B2B pop-up ads can help to provide your customers with a reason to come back to your site when they want a product or service that you have available.

Sometimes a potential client may stop by your website to get information on a particular topic and they'll leave without learning of all the ways in which you can help them.

A pop-up ad can help to overcome this problem, ensuring that they return to your online store when they have a need.

Lots of businesses are using carousel ads on Facebook to reach other organizations. Tieks by Gravieli used this multiple image format to highlight some of their most popular women's flats.

The carousel format allows you to use up to 5 clickable images for one ad in your newsfeed.

Marketers understand the importance of showing instead of telling when they want clients to learn about the potential benefits of a product.

With digital advertising, videos can be used to show all your products to a new market, create interest in the services that you have available or show other businesses how you can help them to solve an existing problem.

Cosmetics company, the Lip Bar, was able to effectively use a video to demonstrate the qualities of their Caffeine Concealer product to their target market.

Their model showed how the concealer could be applied in less than 5 minutes. It was included in her regular beauty routine, thereby demonstrating that it was easy to use and also delivered on its promises.

Always ensure that you understand your audience before developing the concept for your video. Your script should help you to address the needs that your customers have in a language that they can understand, while being interesting and memorable.

Some of the people who see your video may not make a purchase immediately but you want them to remember the content and know that your business should be their first choice when they have a need.

Revisit a section

• What is B2B digital advertising?
• B2B Digital Advertising Techniques
• LinkedIn's Instagram Ad
• BlueVine's Before and After Ad
• Aweber and their B2B Pop-Up Ads
• Tieks and their Facebook Carousel Ads
• The Lip Bar - Showing Not Telling