Hotel Digital Marketing Services

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Hotel Digital Marketing Services

Hotel marketing services are used by almost every major hotel chain today. Whether you operate a small boutique hotel or a large all-inclusive, it's important to give yourself an edge in a competitive online environment. A hotel marketing agency can help you to achieve your goals for your resort, in both the long and short term.

What is Hotel Marketing?

Hotel marketing refers to all the techniques that are used by hotels around the world to make a good impression on their customers, promote their products and build their brand. Many hotels outsource hotel marketing to a third-party firm because of the heavy workload that's involved.


Hotel marketing focuses on making each business as appealing as possible so that a lot of guests can be attracted to it. In order to do this, the marketing team has to identify characteristics of the hotel that make it unique. Once it does this, it uses content marketing, pay-per-click ads, social media marketing and other proven techniques to bring visitors to the company's website.


Hotel marketing is not a one-step process. Instead it involves constant work. Marketers consistently produce quality content that answers the questions guests have about the accommodations that they'll be utilizing, the type of entertainment that's available and even the proximity to local shopping centers and restaurants.


Hotel marketing allows each business to present itself to consume all around the world who are interested in taking a break or experiencing a new culture. Whether your hotel was built up from a rum distillery or was previously a Tudor residence, you'll be able to market it in a way that attracts visitors to you.

Why Digital Marketing for Hotel is so Important?

Hotel digital marketing is important because businesses use it to increase the number of bookings that are made through its website or other online platforms. A hotel will only make money through virtual portals when it has a strong online presence.


Nowadays, many people go online and look at reviews and other sources of information in order to make decisions about the hotels that they'll utilize while on vacation. Hotel digital marketing helps businesses to meet those consumers exactly where they are, whether it's by having content on a blog or producing videos that help potential guests to see what the hotel has to offer.


Hotels can't rely on travel agents to bring all of their business. All guests won't make bookings through travel agents, although agents do play an important role in increasing business for hotels. Even agents use digital marketing for hotels in order to increase the visibility of all the hotels that they partner with.

Results-Driven Hotel Digital Marketing Agency

We are a results-driven hotel digital marketing agency and our numbers speak to our success. We've been in the business for years and we understand what the resorts and hotels that we partner with need. We've helped a number of our clients to establish a presence online in several languages.



We cover every aspect of digital marketing, including search engine optimization, email marketing, content marketing and social media marketing. Our clients are regularly featured on popular websites, allowing more potential guests to learn about what they have to offer. We actively manage their brands on several social media platforms and constantly grow their audience on each of these platforms.


We want to actively engage each of your clients. This is why we pay attention to every aspect of design for your website, social media pages and email newsletters. We use original content for all of your videos in order to ensure that you will receive the results that you expect. Our aim is not to simply drive conversions, we want every visitor to experience the personality of your hotel.

Our Hotel Marketing Services

Our hotel marketing services include every aspect of digital marketing. As a full-service hotel marketing agency, we offer search engine optimization services, social media marketing, pay per click advertising campaigns and even newsletters or email marketing.

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Web Design

An attractive website invites visitors to spend time browsing and during that process they become familiar with all the products that you offer. We pay attention to the layout of your website so that guests can easily find whatever they're looking for. We also make it easy for the visitors who enter your website through a particular page to navigate to all the pages that may be of interest to them.


The colors that are used on your website should match what each visit expects. For example guests who want to book their vacation at a tropical hotel expect relaxing themes that are typical of a vacation in the tropics. We use inviting colors that are reflective of each area and photos that display the attractions that your hotel or the location have to offer.

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Hotel SEO

Hotel SEO helps your hotel to rank for terms such as family hotel in Jamaica, villa in Mexico and boutique Paraguay hotels. These terms are all very competitive and without a marketing agency that understands SEO your hotel won't get any traffic for those terms.


Our team will discuss the competitiveness of each search term that you would like to target. Through search engine optimization, we will make it easier for potential guests to find your website when they enter specific search terms. While search engine optimization results in free traffic, it does take work initially for your website to rank.

 

Search engine optimization is essential to the success of every business that wants clients to make reservations through an online platform. Whether you only have one website or several, we can help them to rank for the terms that you have in mind. Our team conducts extensive research in order to ensure that your site can also be found for related terms. We also target local search terms which help to make your business even easier to find online.

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Social Media Marketing

Our hotel marketing agency can help you to have a strong presence on your preferred social media platforms. Nowadays, many consumers use the search function on Facebook and other platforms, to find information on everything from where to shop at their favorite vacation spot to reviews on the hotels that interest them.


It's also important to actively engage with people who use the platform and build a following. However this takes a lot of work.


This is why our social media marketing team will take on essential tasks such as producing content for each of your social media pages and ensuring that your content is published regularly. We also respond to comments from consumers who are interested in the products and services that you offer.

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Content Marketing

Our hotel marketing agency offers content marketing as a part of our services. Through content marketing your business can make itself known to consumers who haven't yet heard of your brand.

 

We produce video content that can be shared on platforms such as YouTube and Vimeo. We also produce guest post for blogs that invite a wider audience to engage with you. We have a long and short-term strategy that is designed to increase the traffic that you receive, thereby improving your bookings.

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Email Marketing

Email marketing can help you to build brand loyalty. However like any other aspect of hotel digital marketing, it can be hard to be consistent with your email marketing campaigns. This is where our hotel marketing agency comes in.


When a client has agreed to receive emails from you, we can send out special newsletters that keep them informed of deals that you offer. We can also send out emails that are related to topics that interest them. All of our email marketing campaigns are designed to increase customer loyalty and encourage your visitors to stay with you again on their next vacation.

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Pay Per Click (PPC)

Google AdWords is one of the most popular pay-per-click networks for marketers. However is not the only PPC option for hotel marketing agencies. All pay-per-click networks reduce cost because you only pay when someone clicks on an ad. Pay-per-click ads have a higher conversion rate because they are clicked when a visitor is interested in the topic that's covered in the ad.


There is an art to writing PPC ads in order to attract visitors. Many people who use the Internet for business or leisure have become accustomed to seeing ads, Therefore it's important to use text that immediately engages them and invites them to click in order to learn more about what your hotel has to offer. Our experienced copywriters know how to create ads that get the response that you're looking for.

Why Choose ADBUZ As Your Hotel Marketing Company?

ADBUZ has worked with both large and small hotels that want to grow their client base through digital marketing. We know what guests expect when they visit a hotel's website. Our Web design team always delivers sites that please our clients and encourage their guests to spend time browsing the site.


Through our years of experience in business we have first-hand knowledge of what works with SEO, SMM, email marketing and every other aspect of digital marketing. We've proven time and again, that we all understand what works when it comes to content marketing and we consistently drive traffic to our clients' websites. You can rest easy when you leave your digital marketing to us and focus on your core tasks.

Learn More About Hotel Digital Marketing - FAQs

Got a question? We’re here to help. 

  • How to do digital marketing for hotels

    It's usually better to leave hotel digital marketing to an experienced team. Your digital marketing strategy has a tremendous impact on the number of bookings that you receive through various online portals. If it is not done well, it could negatively impact your business.


    Research is the first stage of any hotel digital marketing strategy. You need to know more about your guests and quite often social media data is used to understand what consumers are looking for in a particular destination and from the type of hotel that you run. This is used to develop a comprehensive digital marketing strategy that covers email marketing, social media marketing, search engine optimization and other aspects of marketing.

  • What are some best marketing strategies for hotels?

    Some of the best marketing strategies for hotels involve discounts and other giveaways. Through consultation with your team, we will decide on free weekends or discounted rates that will appeal to consumers and may be especially helpful during specific seasons. When your visitors enjoy the experience that they have at a particular time, we can follow up with other campaigns that invite then to come back and enjoy all the special benefits.


    Partnering with popular events also works well for hotels. During our consultations with you, we'll identify points during the calendar year at which events that attract large numbers of visitors to the area will take place. At these times everyone will be seeking accommodations and and so, it's an ideal point for you to introduce your services to a wide audience.

  • How much do digital marketing services for hotel cost?

    At ADBUZ, we have a wide range of packages to meet the needs of the diverse hotels that we serve. Our most affordable package is free.


    This is the Action plan and it gives you a free evaluation and free geographic assessment. We also have Starter plan for $499 per month, which allows you to reach new clients through pay-per-click ads on Google Ads.

  • Why hotels should invest in digital marketing services?

    All hotels should invest in digital marketing services because these services allow them to reach a wider audience. All hotels are in the business of making money and if a hotel is not attracting visitors online they're missing out on a significant portion of income. While reaching out to potential guests online can be very profitable it involves a significant amount of work. A digital marketing agency can cover all the bases while helping your hotel to grow.

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