Contractor Digital Marketing Services

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What is contractor digital marketing?

Contractor digital marketing is the process of attracting and reaching prospective customers with your business' products and services. Over time, contractor marketing has evolved to include various tactics, including Search Engine Optimization (SEO), local listing management, content creation, social media marketing, among others.


Traditional contractor marketing strategies like Yellowpages are no longer the ideal choice as homeowners turn to search engines like Bing and Google to get contracting services.

 

Implementing a contractor digital marketing strategy requires unwavering expertise. If you don't have an in-house marketing team good enough to provide trending solutions, your best bet is to work with a contractor marketing strategy. Partnering with a high-quality contractor digital marketing agency opens up your contracting business to success, among other benefits. 

Why Is Marketing for Contractors So Important?

Marketing is a crucial tool for a construction business to operate at its maximum potential. Regardless of how good your business is, you are less likely to attract the right audience without proper marketing. Ultimately, the process of research, promotions, and sales are the ingredients of a successful business.


Below are some of the ways (reasons) marketing is important for contractors:


  • Stay Ahead of the Competition

In recent times, the construction industry has realized significant growth. Construction firms have to compete for attention from prospective clients constantly. As such, it becomes imperative for contractors and contractor firms to invest in a sound marketing strategy.


  • Establish Trust (Brand Awareness)


Content marketing helps a business gain credibility and trust from potential customers. The content you create should ultimately provide value to the people who access your site. As a contractor, you might opt for videos or blog posts to help people complete DIY projects, among other content types. 

The more content you create, the more trustworthy you appear to potential clients.


  • Reach the Right Audience

As a contracting business, your goal is not to attract clients from another industry-for example, the fashion industry-unless they are looking for contracting services. You cut through all the noise and fluff with a proper marketing strategy to reach your target audience looking for your specific product or service.


  • Boost SEO and Social Strategies


The perfect internet marketing strategy has several individual strategies. Among all these, content marketing is the guaranteed choice to improve a business' online presence. Content marketing is essential for a comprehensive digital marketing campaign.

A content marketing strategy can make your SEO highly effective, translating to the potential to rank well in search engines.


  • Improving Internal Cohesion and Communication

The process of developing a marketing strategy involves sourcing inputs from all departments and stakeholders involved. When all teams in a contractor firm are focused on the marketing strategy, the business runs as a cohesive unit.


  • Increase Conversion and Sales


The ultimate goal of marketing for contractors is to land clients. Therefore, with a well-executed marketing strategy, you will realize an increase in traffic, which translates to an increased conversion rate. You will also notice more clients reaching out to hire your contracting services.

Results-Driven Construction Digital Marketing Agency

AdBuz is a dynamic, versatile full-service contractor marketing agency that relies on cut-through solutions to attract clients and provide unrivaled services. AdBuz trusts its marketing and SEO skills to deliver notable results.


We are a flexible company that does not limit itself to particular industries. Do you want more calls, leads, and new contracting jobs? AdBuz contractor marketing services will get you there.


We have assisted hundreds of general contractors, HVAC companies, roofers, remodelers, construction firms, and more to significantly increase revenue from the web.


When you choose AdBuz as your digital marketing partner, our experts will manage your digital marketing strategy elements. From content creation to advertising tracking to Google Maps Management, we can handle it all.


We provide digital marketing services with your business needs and goals in mind. Essentially, we are driven by the constant need to provide quality results that our clients expect.


Contact us to learn more about our contractor marketing agency services.

Our Best Contractor Marketing Agency Services

Are you looking for reliable contractor marketing services? You are in the right place. We provide a wide range of services designed to improve your marketing campaign and goals.


Our services include, but are not limited to:

Web Design

At AdBuz, we provide comprehensive web design services for contractor businesses. Our web developer teams can handle any web development and design task, from creating a theme to making your old desktop site mobile responsive. We are here to ensure your web pages are operating and showing at optimum levels.


Our comprehensive web design services include:

  • Custom responsive web design
  • Custom website (coding, hosting, social media integration, graphic design, XML sitemap creation, among others)
  • Landing page design and optimization
  • Website copywriting.

Contractor SEO

Optimizing your contractor brand and website for search engines plays a huge role in your online presence and relates to site traffic directly. To help you achieve this success level, we follow through with a step-by-step SEO strategy.


Our team conducts a thorough SEO audit for your site. Some of the tasks you can expect us to handle include:

  • Competitor analysis for top-5 competing businesses
  • SEO and online marketing strategy
  • In-depth keyword research
  • Comprehensive assessment of your site's code
  • Local SEO and social media strategy evaluation
  • A clear SEO report created by our experts

Social Media Marketing

Social media presence is a perfect way for companies to remain relevant and connect with their clients. Although most companies know they can benefit from a strong social media presence, they often have no idea to actualize the thought.



At AdBuz, we have a niche-specific knowledge base and comprehension of the market that will positively affect your social media campaign. Social media provides you a more personable image since clients can reach you on social media platforms they use daily.

Content Marketing

Due to the existing competition, it is vital to establish authoritative professional content on your website to build repeat and supplementary traffic. Our content marketing team will plan, write, optimize, and post highly informative content on your site. In addition, the experts can also create long-from skyscraper posts for your business and compelling infographics.


We also ensure the content we post-whether blog posts or videos-is SEO-optimized to increase visibility and SERPs ranking.

Email Marketing

Email marketing is an effective way to generate high-quality leads. At AdBuz, our email marketing team can design a custom email blast suited to your business's marketing goals. In addition, our email marketing services are also customizable to help you realize your exact goals.


Some of the options we provide you to help create the ideal email marketing campaign include:


  • Email Strategy (building an opt-in email list, creating custom email templates, content creation, email campaign tracking, email campaign testing, and more advanced options)
  • Marketing Automation
  • Opt-In List Building

Pay-Per-Click (PPC)

PPC is entirely about data management and creativity. PPC advertising is where a business pays a search engine showing their ads for every time a client clicks on the ads. Our PPC experts use every tool at our disposal, whether building a new account or taking up an existing account.

 

We will perform a comprehensive PPC audit to give you insight into your competitive landscape and show you where you elevate your business' PPC performance. We also provide:


  • Google Ad Campaign Management
  • Bing Ad Management
  • Mobile Ad Campaigns.

Why Choose AdBuz As Your Contractor Marketing Agency

1. You Can Focus Your Energy Elsewhere

In-house digital marketing means hiring fresh talents for your marketing campaign. It also requires most of your attention since you will have to manage the marketing team, making the whole process time-consuming.



We come at your convenience to take away the burden from your shoulders. With our agency, you need to share your goals and needs. We handle all the elements of your online marketing internally, allowing you to focus on running your business.

2. You Can Cut Down Overall Costs

Most businesses often compare the cost of an in-house marketing operation to outsourcing marketing to an agency. You would be surprised to learn that it generally costs cheaper to hire an agency than an in-house operation. Our services are reasonably priced and relatively affordable. You eliminate the recurring costs of having full-time employees when you hire us, such as salaries, benefits, and healthcare costs.



We also help you reduce the cumulative costs of using independent online marketing tools. We come with our tools, meaning you will no longer be worried about the incurring costs of using marketing tools.

3. You will Work with Experts

Our contractor marketing agency experts have worked on similar projects before. We understand all online marketing techniques like social media marketing and SEO strategies. Moreover, our experts can pick up from where you left off your SEO campaign attempts.

4. We Help you Stay Relevant to your Industry

Currently, research is fundamental before launching any marketing campaign. It is vital to learn your industry, your competition, and the latest marketing trends. At AdBuz, you can ask our experts to research your market and identify your competition. We also follow the trending developments in digital marketing to guarantee quantifiable results.

5. We Can Provide You with New Ideas

ADBuz has experience providing contractor digital marketing services. As such, we know what works for contractors and contractor firms. We can provide you with valuable insights that help in business growth. Our experts provide fresh perspectives on things that your team may be doing. Moreover, we will assess your marketing efforts and develop new ideas based on the client's viewpoint.

6. Scalability

Our scalability is one of the many things that make our digital marketing agency your best bet for online growth. When you hire us, there will be no need to expand on your team. There will also be no constraints on your existing team. We accommodate your needs as your contractor business grows. Moreover, we also offer a few packages and plans best suited to your growing company.

7. You Will Enjoy the Power of Storytelling

The in-house marketing team tirelessly strives to promote your services and products. This will help you discover ways to make your product and service as viable and attractive as possible.


On our side, our agency will be busy defining and spreading your brand's message across various platforms and channels. We will generate positive PR for your brands, services, and products. 

8. We Guarantee Measureable Results

Most importantly, we are a results-driven digital marketing agency. At AdBuz, we can help you know your exact Return On Investment (ROI) by determining the Key Performance Indicators (KPIs). The indicators help you discover how the marketing campaign is performing.

Additional Contractor Marketing Information

Got a question? We’re here to help.

  • What is Contractor Marketing?

    As previously mentioned, contractor marketing is directed towards attracting potential customers to your services and products.

  • What Are Some of the Best Marketing Strategies for Contractors?
    1. Bring your business online. The contracting business is no doubt an offline business. However, you need to come online since a good amount of your target audience spends a substantial amount of time online. Your first step is to create a professional website.
    2. Build your brand to increase online presence
    3.  Invest sufficient time in social media marketing
    4. Take advantage of SEO
    5. List yourself in online directories
    6. Build working relationships with non-competing but related businesses.

    Generally, a contractor business should consider a digital marketing agency to help them scale the internet to get increased visibility and traffic.

  • How Much Do Digital Marketing Services for Contractors Cost?

    The average costs for contractor digital marketing in 2021 range from $2,500 to $11,000 per month, $50 to $500 hourly, and $1,000 to $8,000 per project for small-to-midsized businesses (SMBs). However, these generally vary depending on the digital marketing agency you choose, the package you want, and your needs.

  • Why Contractors Should Invest in Digital Marketing Services

    A contractor should invest in digital marketing services since when a client requires a contractor, about 90% of them begin their search online, mostly using a search engine. The contractor should have a strong online presence to connect with potential clients to increase leads and booked jobs. A contractor digital marketing agency is better placed to assist with such services.

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