Organic Search Engine Optimizations

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If someone searches for your product or service in Google, who can they find?

Your brand or your competition?

To achieve a better place within the organic results in search engines, it is necessary to think about SEO optimization from the beginning and take into account the variables that boost it, such as the keywords of our business, what our competition is doing and the elements of design and content. It is important to understand that organic SEO is a long term tool because it involves making arrangements within your company's website as well as taking into consideration factors external to the website.


To position itself on the Internet through search engine optimization, also known as SEO, Adbuz prepares your site to be listed in the first positions below the ads (organic listing) of the search engines and achieve a position in Google as well as other search engines. If you wish to position yourself on the Internet and have your site appear in the first places of the organic results, contact us at or send an email.

About Organic SEO & Its importance

  • It is a strategy that uses advanced techniques so that your website appears in Google's natural (organic) listings and generates leads. Make sure that when a prospect searches for your products or services, they find you. Get your site to be understood, cataloged and indexed by Google so that you generate more leads.

  • Organic SEO allows optimizing your web page, through various techniques and strategies, so that it appears in the first search results of the main Search Engines and increases the traffic of visits to it.
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  • Organic SEO is a set of methodological strategies that facilitate conversions, traffic and growth of your brand in a natural way, offering original content and opening a communication channel with users, to fill their needs and where they will spontaneously access, constituting the network that will lead the brand to increase sales of products and services.
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  • Organic SEO requires a great investment of time, commitment and also money when hiring experts on the subject. However, it does not pay for advertising in the different search engines. Examples of this are videos on YouTube, articles in your blog and social networks ...
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  • 85% of the clicks resulting from a search are on organic links, according to SEO and SEM statistics in Cyberclick.

Our Organic SEO Services Include

Technical SEO Audit

An SEO Audit is a basic analysis of a website or an online shop to filter out its weaknesses and possible errors in the design of the page. The analysis primarily relates to the effectiveness of search engine optimizations and whether they are still up-to-date - i.e. still comply with Google guidelines. Offpage and on-page aspects, as well as the technical SEO foundation, are carefully examined during the SEO audit. Competitor sites and their design and implementation are also taken into account in the course of the analysis to be able to better assess their site performance.


The aim is to make the website more visible and accessible through the analysis. After the SEO audit, corresponding suggestions and suggestions follow, how you can ensure a significant improvement and optimization. The SEO Audit is all about an assessment of current SEO optimization and advice on how to improve details and details. Therefore, the SEO Audit forms a first theoretical foundation to be able to make any necessary adjustments later.

Competitor Analysis 

Many companies compete for the same keywords. We will analyze your strengths and weaknesses to find new opportunities for your continued growth online.


We create a relatively extensive initial SEO analysis to determine the current status. It also includes all measures that contribute to significantly improving search results on Google. We explain the necessary optimizations and the expected effort conclusively and create an offer on this basis.

Keyword Research

Keywords are search terms commonly used by search engine users. In this case, Google uses more than 200 variables to evaluate which content is best for the user in a given search. One of them is the presence of keywords in the content.


Creating content-based on the user's search intentions is a way to generate more organic traffic and rank for new keywords.

With our experience, we improve your content, information structure, internal linking and the indexability of your website. The on-page SEO optimization serves to increase the visibility in the Google search. Search engine optimization is here as steady; by no means unique; Process to understand. Only constant optimization and refinement leads to the goal. The goal is always a ranking among the top 5 search results.


An SEO page optimization stands for improvements to the site. More precisely, it is about optimizing the content and its management. Here, titles and descriptions, texts and many other details are improved until the search result positions achieved are optimal. This also includes the creation and optimization of special landing pages. At Adbuz, technical errors are dealt with, the sitemap checked, the URL and menu structure improved and the loading time of the website screwed up (desktop and mobile).


Important on-page and onsite measures would be:

  • The output HTML code
  • The meta tags
  • The title tag
  • Professional keyword research
  • Graphics optimization / compression
  • SSL encryption
  • The content

High-quality, established site links drive relevant traffic to your site and create authority on Google.


The number of domains pointing to your website is a factor that Google considers when positioning organically. This implies the transmission of authority. If the domains are in the same context as your website, and in turn have authority (because they have received quality links), your website should rank better than a website with a poor link profile.

Does your content respond correctly to the user's search intention? If we search for "flu vaccine", what result would we expect on Google? A vaccination center or the history of vaccines for the disease? This type of analysis must be done for all our content. With this in mind, we will be able to develop content that attracts qualified traffic.

Why Choose Adbuz for Organic SEO Services?

Search engine optimization is our priority, which is why we are ready to offer you the TOP conditions for cooperation. For the sake of simplicity, we have a standard offer, search engine optimization for a position in the top 10 or organic SEO traffic SEO link building or SEO texts, but we are always ready to offer you an individual solution.


Our principle is a fair price. In other words, the calculation for optimizing the website is based on understanding real expenditure to achieve the goals. If the budget for search engine optimization is not sufficient, we say that directly. We will then find a common solution in an open discussion.

 

We value the trust of our customers and always strive for the highest standards in our work. In our arsenal is the planning for the individual phases of search engine optimization. But our most valuable resource is the unique experience and knowledge that enable us to achieve the highest results for our customers. We help you to discover all possibilities of professional search engine optimization 

The advantages of SEO from Adbuz for you

  • Significantly better visibility in the search engines
  • Significantly more visitors to your website
  • Significantly more sales through more visitors
  • A noticeably better conversion rate

How our Organic SEO Services can help your Business?

The main objective of web positioning is to increase quality traffic to your website by implementing proper digital marketing techniques. This is achieved little by little, constantly, with perseverance, performing tasks that increase the popularity of the website over time. It is a medium to long term strategy that, when the desired search engine position is reached, you can stay in position two or three more years without investing a single penny more. This strategy helps businesses receive potential customers through organic search engine results; According to Google statistics, 74% of the total clicks made on the first page correspond to organic results. (The other 26% are received by paid advertising ads or PPC). The sales area of the company must attend to these prospects coming from your website to close the sale. However, when it comes to an online store, the website can double as the closer of the sale.


For us, it is essential to start from a first meeting in which you explain what type of business you have, that is, the characteristics that make your business different from the others. Once we have these main clear characteristics, we carry out an exhaustive study of your sector with our own and external tools, paying special attention to factors such as the websites of the competition or the volume of searches and the level of competition presented by the keywords of your sector. Once this study is finished, we propose a series of keywords with which, after a series of implementations and a set of techniques applied to your website, you will appear and achieve top positions in Google and other search engines.

In summary, our services include

  • Detailed analysis of the site and report of your competence in searches.
  • Work on-site (on-page optimization) and off-site (off-page optimization).
  • Keyword analysis and key phrases research for positioning on the Internet.
  • Review and correction of the site's coding (in case you do not have access to the code, we make the analysis and recommendations, in addition to providing an Optimization Manual to your Web Master to make the modifications to your site's code).
  • Installation of Google Analytics and the generation of periodic position reports.
  • With search engine optimization we work with tags, keywords, titles, images, and descriptions of the main pages of the site.
  • Review and correction of the site's content texts to ensure the relevance of the pages with respect to the keywords or phrases. This is fundamental in search engine optimization.
  • Review and correction of graphic elements and links.
  • Depending on the package contracted for search engine optimization, we include content page creation, competitor analysis report and personal consulting.
  • Creation of social network profiles where relevant content can be shared.
  • All search engine optimization packages include an initial report and a monthly analytical report.
  • To position yourself on the Internet through an SEO campaign, initial and monthly maintenance work is required; a 12-month campaign is suggested to achieve a position on the Internet.
  • According to recent studies, companies are increasing their investment in search engine optimization by 35% on average each year, which means that if your site is not optimized and your competitors' sites are, you are losing potential customers that they are catching through this medium.
  • Results: medium and long term
  • Packages: Adbuz offers several packages to position yourself on the Internet through a search engine optimization campaign, contact us.


Frequently Asked Questions -Organic SEO

Got a question? We’re here to help.

  • Why is organic SEO important?

    Organic positioning consists of producing the best pieces of content in your industry to appear first on Google every time a user or potential client wants.

  • Is SEO paid or organic?

    While in paid traffic the campaign is carried out, in organic traffic it is the hiring of specialists. Each modality has its advantages: in SEO, you can obtain results that are maintained over time.


    For its part, in the SEM you can position yourself with several words immediately. Still, you can also choose to have both options. It all depends on your company's needs and projections over time.

  • How can I increase my organic SEO?

    There is no exact recipe that tells us how to get appear in the first results of the search engine. The criteria by which Google orders the results of the SERPs (the search engine results pages) are secret and it is not known to what extent the few that are known influence more or less. Also, if this were not enough, Google makes frequent changes to its algorithm, so there are often changes in the results for a given search. However, we have some clues that help us know how to improve the natural positioning of our articles.

  • What does Google organic mean?

    Google organic is the positioning for a query in a search engine that occurs without using advertising. On the contrary, inorganic positioning is one that is given through the purchase of PPC (Pay Per Click) advertising through tools such as Google Adwords. Being able to position yourself in the search engine naturally without advertising is a great advantage since it does not imply the payment of a certain amount each time a person clicks and can attract a large number of visitors to our website.

  • How does organic SEO work?

    Organic SEO ensures that a website is found much better in search engines such as Google or Bing through SEO measures within the OnPage Optimizations website and measures outside the OffPage Optimizations website. This brings more visitors to your website and increases sales.

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