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If you have a business website and want it to grow, Pay-Per-Click (PPC) advertising is an excellent tool that you shouldn't leave out of your digital marketing plans. It increases brand recognition, boosts your search engine rankings, and brings more traffic. However, since every click costs money, you should partner with a PPC agency with professionals who know what they're doing. Partner with us here at Adbuz and get high-quality Digital Marketing services!
We are a top PPC company with over 6 years of experience in managing payperclick campaigns. Our experts have an exceptional understanding of various platforms such as Google, Yahoo, and Bing, which means we can help you leverage their PPC capabilities to achieve your business objectives. We know you're spending your hard-earned cash and want favorable results; that's why we don't do trial and error. Our approach is always strategic - Planning, Implementing, Monitoring, Adjusting, and Reporting. This way, we increase our chances of achieving your desired results.
Whether you want to run your campaign locally, nationally or globally, hire our PPC services today and start your journey to business success!
✔ We are experienced, having run successful PPC campaigns for top brands online.
✔ Since businesses are different, we use customized approaches in our campaigns
✔ Our payperclick experts are highly creative - they'll create attractive ads that will get a lot of quality clicks.
✔ Our PPC campaigns are always relevant to your business. You'll be getting the clicks you need, not just any clicks.
✔ We stay updated with the latest trends and techniques in the PPC landscape to always keep you ahead of your competitors.
✔ Customer satisfaction is our #1 priority - you can be assured of utmost dedication and commitment when hiring our PPC managed services.
Google Search Advertising
Google is undoubtedly the largest and most popular search engine in the world. Therefore, if you can get your PPC ads to the front page of Google's SERPs, you increase your chances of getting lots of clicks. At Adbuz, we are a Google AdWords expert who can help you choose the right keywords that will attract a better position. We'll do in-depth keyword research, organize the most relevant keywords into groups, and write high-quality ads that will entice Google's web visitors to click. Since all our ads are created with your potential customers in mind, they can reach your targeted audience and boost your conversions.
Google Display Advertising
Google Display Advertising is another one of our PPC services. Display is a little bit different from search, and it involves integrating ads into carefully selected sites where they can reach web users as they read, browse or shop. Even though the Google Display Network works with millions of websites, advertising in all of them may not give you the best ROI. You need to choose the most suitable sites that will run your ads for the best results. This is where we come in - we'll do our research and hand-pick websites that will feature your ads. This way, your ads get displayed to the right people, and you won't risk spending money on placements that won't deliver.
Social Media Advertising
We not only place Pay-Per-Click ads on search engines and websites, we also place them on social media platforms. Since many people these days spend their free time on Facebook, Instagram, Twitter, etc, we can help you take advantage of this huge opportunity and create ads that will appear on social media feeds. When users go through their feeds, they see these ads and if they're interested in what you're offering, they'll click them. And even if they won't click, they'll know your business exists. Rest assured we do our best to ensure the social ads target the right audience based on interest and demographics.
Remarketing Ads
Not everyone who visits your business website buys your products or services. They may be interested in what you're offering, but in the future. Remarketing, also known as retargeting is an excellent option to display ads to these people as they decide. These ads are displayed on other websites, and past visitors will see them as they browse. Since they already know your brand, they're likely to come back and make a purchase. You don't have to do all the hard work of remarketing; we can do it for you. Our professionals will research and create quality retargeting ads that will attract previous visitors and turn them into buyers. Since people visit your website for various reasons, we'll categorize your audience based on demographics, time on site, page visited, etc to drive them as close as possible to making a purchase.
Google Shopping Ads
If you have an e-commerce store, you may want to get as many sales as possible. Consider using Google Shopping Ads. What are they? They are ads that appear on Google's search results page when a user queries for a product. They feature the product's quality image and its price. They appear at the top of the page and are seen by people who really want to buy those kinds of products. We at Adbuz can do all the hard work of setting up Google Shopping Ads for you. First, we'll create a Google Merchant Center account if you don't already have it and link it to your AdWords account. From there, we'll create your ads, optimize them as necessary (the right keywords, quality images, etc), and ensure they're displayed to the right audiences. We also know tips and tricks to make your ads more likely to convert.
Youtube Ads
According to recent statistics, video content plays a huge role in buying decisions of over 90% of web users. Therefore, if you're not using video content to advertise, you're missing out on a lot. YouTube is an excellent platform to feature your videos so that potential customers can see them. At Adbuz, we are a PPC services provider who can help you set up and launch a Youtube ad campaign that will benefit your business. Our PPC specialist will take care of things such as networks to feature your ad, locations, bidding, ad format, targeting, optimization, call to actions, negative remarketing, and all other factors that play a part in a successful Youtube Ads campaign.
Your competitors' payperclick campaigns may be reasons for your fewer conversions. They may be doing it better than you. Therefore, one critical thing we include in our PPC management is competitor analysis. We analyze what they're doing and aim to do it better than them. This way, you can gain an edge. Our PPC experts also analyze the things they're not doing so that you can take advantage of them and stay ahead. Competitor analysis is a vital part of a successful PPC advertising, and we do not overlook it here at Adbuz.
When setting up your PPC campaign, our Google Adwords expert puts himself in the shoes of your potential customers and makes a connection between their search and your ad. He does this through keyword research. This ensures all the chosen keywords are relevant and more likely to deliver the intended results. With our in-depth research skills, we'll choose keywords that have a good search volume and more likely to produce favorable results.
At Adbuz, we understand each business is different in terms of specific products/services and goals. What works for one business may not work for another. That is why we customize our PPC advertising campaigns to suit the specific needs of every client. Our PPC consultant and expert will take the time to evaluate your company and create custom ads in line with your goals and objectives. This way, you'll have increased chances of conversions.
Our work doesn't end when we create the ad; we go as far as tracking and analyzing it to know how it's doing. We monitor each and every step of the campaign to ensure you're getting the results you desire. Based on what we find, our professionals fine-tune the ads and make adjustments to ensure your campaign is running better.
When setting up a PPC campaign, you must say how much you're willing to pay to secure a position at the top of search results. This is what we call a bid. The tricky part about bids is knowing whether your competitors are offering higher or lower. If they pay higher, your ad will be featured less often. At Adbuz, we have PPC specialists who can manage your bids. They'll keep track of the ads, suggest ways to make them more attractive, and update your bids as necessary without blowing your budget.
Our PPC management experts not only create and implement ad campaigns, they also track and analyze things such as conversions and sales to ensure everything is running smoothly. We track everything from when a visitor saw your ad, clicked it and purchased a product. This way, we can know the ads which are bringing more conversions and invest more in those. Tracking also gives information on how to improve the ad campaign for the better.
Got a question? We’re here to help.
Pay Per Click (PPC), also referred to as cost per click, is a way of advertising where a site owner places ads on the web and pays some money when each of those ads is clicked. Instead of waiting for buyers to find you naturally, you pay for ads that will increase the chances of getting your website visited.
PPC digital marketing involves a series of steps that should be done right for success. When you hire a PPC company, they'll analyze your competitors, research to know the right keyword to target, create quality ads, and publish them. When a web user comes across your ad while searching for the product/service you offer, they'll be tempted to click it and visit your site. If they're happy with what you're offering, they buy. You may end up making a $200 sale for a $2 worth of click. That is a tremendous profit.
If you want to invest in a PPC digital marketing campaign, then I'm sure you want to know how much it costs. To feature your ads on the Google Search Network, it costs an average $1-$2 per every click. For the Google Display Network, expect to pay $1 or less per click. However, note that these are only average prices; the cost per click can go down to a few cents or even tens of dollars. You'll be the one to decide based on your budget. Apart from ad cost, you may also need to pay for professional management from an agency like Adbuz. We offer our PPC services with different pricing plans, and you just need to select one that suits your needs and budget.
Keywords are words or phrases that you've targetted so that users can find your ad when making searches. Negative keywords are the exact opposite. These are words which if used to make a query, a user won't come across your ad. They allow you to filter users who see your ad based on how they search. An example of a negative keyword is 'cheap.' People using 'cheap' to search for products won't see your ad. These keywords are vital because they save you from irrelevant searches and clicks which cost you money.
Payperclick increases brand recognition
Adbuz is the Digital marketing agency that offers highly optimized digital marketing services to help you boost your revenue and online presence.
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