Hospital Digital Marketing Services

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Hospital Digital Marketing Services

Hospital digital marketing techniques are designed to help your hospital reach patients who need the types of treatments that you offer. Whether you're focused on general care or specialize in a particular area such as heart health, Internet marketing services can help to get the word out about the type of care that is available through your institution.

What is Hospital Marketing?

Hospital marketing involves a specific set of actions that are taken to promote your brand. Through hospital marketing, consumers will become aware of the ways in which your hospital can help them to achieve an optimal state of wellness.


Hospital marketing is not just about advertising. However, advertising plays an important part in your overall marketing strategy. Hospital marketing also involves the use of search engine optimization, Pay Per Click (PPC) advertising and Social Media Marketing (SMM). All of these methods have proven to be effective in increasing interest in a hospital's services.


Some hospitals try to handle their marketing on their own. However there are some drawbacks associated with an in-house marketing team. For one, an in-house team is so close to the organization that they're sometimes unable to view it from the perspective of an outsider.


An objective third-party is better able to avoid making assumptions about what consumers know or don't know about the hospital and they'll design marketing campaigns which offer a greater depth of information to consumers. Several aspects of hospital marketing, such as email marketing and content creation involve a significant amount of work. All the tasks involved can overwhelm hospital employees or make it difficult for them to effectively achieve their targets.

Why Digital Marketing For Hospital Is So Important?

Both private and public hospitals offer a range of services to the general public. Many people are not aware of all the ways in which their local hospital can be of assistance to them. A profitable level of awareness can only be built through marketing, which involves the promotion of all the services that the hospital has to offer.


Through digital marketing for hospitals, relevant content is created which educates members of the public on issues that affect them. For example, if a hospital does testing related to influenza or another virus that is affecting the population, they can make the public aware that they offer this service. A marketing campaign can be developed which reaches every consumer who might need this type of testing.


Clients of the hospital who first come in contact with staff through testing or vaccinations may continue coming to the hospital once they are able to learn of other ways in which the organisation can benefit them. This level of education can only be attained through effective hospital digital marketing.


When a client shares their email address or other contact information, they can receive regular updates on treatment options that are available through the hospital, which may be useful for their condition. When hospitals don't utilize digital marketing the public suffers in several ways.


In these times, when someone becomes ill they may ask for recommendations from a friend or they may go online to try to get information on health care options in their area. If a hospital is not using digital marketing techniques to reach members of the public, no one will know that they can help. Sick people will suffer unnecessarily and not receive the level of treatment that they need. The hospital will also lose out on an opportunity to generate revenue.

Results-Driven Hospital Digital Marketing Agency

Our digital marketing agency has helped a large number of hospitals to achieve their goals. We've

developed marketing strategies for public and private hospitals which increase their patient intake and grow profits. Our specialists have expertise in areas such as search engine optimization, social media marketing, email marketing and content creation.



Some of our success stories focus on hospitals that have increased general wellness in communities due to increased awareness of services that were available but which residents weren't making use of. Through our work we've helped to prevent the spread of disease indirectly by developing campaigns to reach groups that needed expert care. Our marketing strategies are proven and results over the years show that we can be trusted with your goals.

Our Hospital Marketing Services

Our hospital marketing services help you to meet the needs of patients in your target audience. By using data, we develop campaigns that connect with patients in specific demographics. We consider their age, location, financial background and other factors that can influence the type of care that they may seek.

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Web Design

Our experts in web design choose formats and colors that are attractive to the patients that your hospital serves. We want your patients to be able to quickly find the information that they seek. As such the layout of your website allows them to make an appointment, speak with a doctor or seek other relevant types of care easily when they are ill.


Good web design is also an important aspect of search engine optimization. Our Web design experts ensure that search engine robots can easily move through each page and navigate from one page to another. This helps your site to rank well in the search engine results.

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Hospital SEO

Hospital SEO is a crucial aspect of digital marketing. Nowadays, when patients become ill, they search for information via their favorite search engine. Whether this is Google or Bing, they expect to find hospitals in the search results. Your hospital can only rank highly for search terms such as sore back, swollen tonsils, treatment for red eyes or other symptoms of illness, if you've paid careful attention to SEO.


For example, if your hospital routinely receives a large number of pediatric patients, it may be a good idea for you to target key words that are related to childhood illnesses. Through discussions with your clinical team, our web marketing experts will be better able to understand which services are most in demand by the patients who seek out your hospital. We will target those through our search engine optimization strategy and help you to get a higher patient intake organically than you do now.

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Social Media Marketing

Social media marketing relies on platforms such as Facebook, Instagram, Pinterest and even the hospital's own blog to reach patients. Through social media marketing, hospitals can drive more traffic to their website and increase their physical intake.


If the hospital is having a special type of outreach such as one that's focused on immunization, they can use social media marketing to raise awareness of what they're doing and invite people to come in and get immunized. The same applies to any other kind of treatment.


Hospitals will typically see an increase in their patient intake more quickly through social media marketing than through other methods such as SEO. However social media marketing involves a higher cost and while you immediately get results in terms of traffic, you have to keep on investing money in order to keep that level of traffic consistent.

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Content marketing is a strategy that involves using informative content to reach people who would be interested in the services that the hospital offers. This content can be written content or it can be videos, pictures or other forms of digital content. When patients are informed and educated, they are more likely to reach out to the hospital that has share the content and learn more about the ways in which they can receive help with their particular chronic condition or other illness.

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Email marketing allows hospitals to reach patients right in their inbox. However patients must opt in, that is, they give the hospital permission to contact them. Once they do that, it is easy for hospitals to share promotions with their patients which may be of interest to them.


For example if a hospital has a special program for new dads, they can send information related to that program to all the patients who have indicated that they would like to receive information of that nature. Email marketing has a high conversion rate because emails are sent to people who already have indicated that they have an interest in the topics that are being presented.

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Pay-per-click or PPC is used by marketing firms that have clients in a wide range of sectors. PPC involves using ads to reach clients. Generally, clients will only pay for the ad whenever a person clicks on it.



Pay-per-click campaigns deliver a good return on investment because people are generally interested in the content and because they may need treatment right away. For example if a prospective patient sees an ad that's related to sore throat and they click on it, it's usually because they're suffering from a sore throat at the time or suffer from sore throats fairly frequently and they want more information on that. The ad will take them to a page that gives them more information on the treatment options for sore throat that are available through the hospital, so it's very likely that they will become a patient after clicking on the ad.

Why Choose ADBUZ as your Hospital Marketing Company?

ADBUZ has helped several private and public hospitals to increase their patient intake. Our experts design email marketing campaigns that keep patients informed on their type of illness and the treatment options that are available. We can help you to reach more clients through Social Media Marketing, SEO and other digital marketing techniques. 

Learn More About Hospital Digital Marketing - FAQs

Got a question? We’re here to help.

  • How to do digital marketing for hospitals?

    With a cohesive digital marketing strategy, a hospital can reach a large number of people. Due to their unique services, some specialist hospitals may also need to make contact with individuals who are in other geographic locations.


    When you're doing hospital digital marketing, you must carefully consider the audience that your hospital needs to reach and develop a complete strategy that lets you achieve your goals. A lot of tasks are involved in this process and that's why many institutions choose a hospital marketing agency to do the work for them.

  • What are some of the best marketing strategies for hospitals?

    Hospitals can benefit a lot from using influencer marketing as part of their overall hospital digital marketing strategy. This works with many different demographics because people have a tendency to look for treatment options that have worked for others. Seek out influencers who are trusted by people in the demographics that you're targeting and who have benefited from the type of treatment that you offer at your hospital.


    Highlight that aspect of your hospital that makes it unique. For example if your hospital is the only one in the region that has a particular type of equipment that's used for treating a common illness in the region, that's a major selling point. Your digital marketing team can build campaigns around that and increase your patient intake.

  • How much do digital marketing services for hospital cost?

    Digital marketing services for hospitals deliver excellent returns on investment. ADBUZ clients can choose from several plans including the free Action plan.


    The Action plan gives you a free evaluation so you know exactly where you stand and what you can do to improve your patient intake now using digital marketing. Other plans are also available, such as a popular Essential plan for $799 a month. This lets you reach clients through advertising on multiple channels.

  • Why hospitals should invest in digital marketing services?

    A hospital marketing agency has the experience that's necessary to guide a hospital through the competitive online world . Many hospitals are expanding into telehealth nowadays but they don't realize how stiff the competition already is. Even if a hospital is focused on physical services or in-person treatment they need to reach new patients online.


    Hospital marketing services help doctors and nurses to reach patients who don't use traditional media to learn about the health care options that are available to them. People in their 20s and even younger may not know how a hospital can help them. Hospital marketing services are worth the investment both in terms of improving public health and increasing a hospital's revenue.

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