What is social media marketing?

Social media marketing is the practice of using social media networks to promote a business. By taking advantage of these networks to engage with current and potential customers, a company can build its brand, bring traffic to its website, and increase sales. The most popular social media networking sites are Facebook, Instagram, Twitter, Linkedin, and Pinterest. Remember to hire a reputable social media marketing company like Adbuz to increase your chances of success.

Why is social media marketing important?

The practice of using social media to promote a business is crucial for several reasons. One, it provides a huge audience where a business can market its products and services. Businesses get an opportunity to leverage this high number of users to drive more traffic and increase their sales. Social media marketing also enhances brand awareness, allows you to engage with your audience, improves brand loyalty, and shows you as an authoritative company.

What are the benefits/advantages of marketing on social media?

•It enhances a business's SEO rankings. •SMM is cost-effective and works 24/7. •It helps you connect with your audience and get feedback. This way, you can know where you're doing good and where you're failing as a business. •It provides an excellent opportunity to share your brand story and improve your image. •You can interact with your audience directly.

How does social media marketing work?

Just like any other marketing technique, SMM involves a process that should be followed to increase the chances of success. The first and most important step is analyzing your business goals and then choosing the most suitable social media platforms. Doing these gives insights into the most appropriate content to share. The second step is publishing the content, which allows your brand to become discoverable.

Social Media Marketing (SMM)

Ready to kickstart your first SMM Project?

To learn more about how we can grow your business online, complete this form to receive a quote from ADBUZ.

Digital Marketing Services > Social Media Marketing

#1 Best Social Media Marketing & Management Company

Since the online business world is faced with a lot of competition, you may be looking for another way to reach more customers. Adbuz, a well-known social media marketing company, is here to bring you an idea you may have not thought about - Social Media Marketing! Many people these days spend their free time on their favorite social media channels interacting with their friends and family - our social media experts can help you leverage on these platforms to reach new customers and grow your business.

Currently, there are over 2.7 billion people on social media. Failing to take advantage of this number means you've missed a huge opportunity. Partner with us at Adbuz - the best social media and management company. What can will we do for you? We'll work strategically to increase your social media following, cultivate healthy relationships with your current customers, and boost your brand incredibly. What are you waiting for? Get our SMM services today!

Why Choose Adbuz as Your Social Media Marketing Agency?

— We are reputable, honest, and people of integrity. You can trust us to tell you the truth about how our strategies are doing.

— We are not a trial and error agency - we take time to understand your goals and come up with strategies to fulfill those objectives.

— We don't outsource any work. All the work is handled by our in-house professionals.

— Our Digital Marketing service is exceptional. Should you have any questions, we have a social media specialist ready to handle your concerns.

— Our SMM services are affordable to suit small business owners.

— We provide social media management services in so that you can focus more on your business

Types of Social Media Marketing Services We Offer

Facebook Marketing Services

Facebook has around 2.45 billion users, with 1.62 billion of these visiting the site daily. Therefore, if you're hoping to attract new audiences, Facebook should be the first on your list. The best thing is that you don't have to do all the hard work involved in Facebook marketing; we can do it for you. We can help you create a well-optimized page and even manage it. From there, can engage interactively with your current followers, develop strategies to increase your following, and create valuable posts every day to keep your audience interested in what you're offering. If you're a busy individual, you can also hire our FB social media management services.

Instagram Marketing Services

Instagram boasts of over 800 million users. At Adbuz, we are a skilled social media marketing company that can help you leverage these users to gain brand exposure and skyrocket your sales. We have Instagram marketing experts who know what works and what doesn't, and therefore, you're assured of strategies that will achieve your desired results. First, our professionals will optimize your profile so that it looks attractive to potential followers. From there, we'll analyze your audience and create posts that promote engagement. We also manage your IG ads and other proven tactics increase your followers and put your business in front of more prospective customers.

Twitter Marketing Services

Twitter is an excellent platform to interact with your current followers and even attract new ones. With over 330 million users, you shouldn't ignore this social networking platform while looking for sites to promote your business. When you hire us for Twitter marketing services, our social media consultant will talk to you to know your marketing goals. Knowing these goals helps us devise the best strategies to grow your business on Twitter, depending on your specific niche. We then proceed to optimize your profile and create content that encourages engagement. We'll also use our strategies to increase your followers, manage and monitor your Twitter ad campaign, and report to you monthly about any progress.

Pinterest Marketing Services

Many people focus on Facebook, Instagram, and Twitter and neglect Pinterest. That is a huge mistake you shouldn't make as a business owner - some customers may be waiting for you at this platform. And if you're not there, it means you are losing out some profits. If you think the work is too much for you and want to grow your business in other ways, then hire us to do it. Our social media specialist will create your profile, do some social media optimization, help you determine the types of content you'll be sharing (blog posts, pins, infographics, etc), assist you with Pinterest SEO, and other things that will enhance your brand's growth.

LinkedIn Marketing Services

Linkedin is a professional network with over 575 million users, of which 260 million are active monthly users. You can take advantage of this platform to share meaningful content, interact with prospective clients, and bring traffic to your site. How can we help with Linkedin? We'll set up your page. Our social media strategist will then manage your account, which involves activities such as creating valuable content that spikes interest, increasing your connections, and reporting any progress made. With our Linkedin marketing services, your business will be more visible and people will view it as credible.

How Does Adbuz Manage Your Social Media Marketing?

Grow Your Audience

There is a huge difference between a business with 100 followers on Instagram and another one with 10,000 followers on the same platform. The one with more followers is more visible to potential customers and has higher chances of making a sale. However, only a few people can see the business with 100 followers, which means it's at a disadvantaged position. One crucial step we take here at Adbuz is growing your audience. We have been doing this work for over 6 years, rest assured we know the right tactics.

Depending on the platform, we'll conduct social media optimization, promote your account, engage with your audience, like other pages, follow others, use hashtags, and other techniques to attract more people to follow you.

Enhance Your Targeting

Another critical step to success on social media is knowing the audience to target. Did you know that you may be doing your social media campaign all wrong? You may have dedicated your efforts to make sure you get more customers, but you may be targeting the wrong audience. You will have more followers, yes, but you will make very few sales. To ensure this doesn't happen, our social media strategist conducts an in-depth analysis of your business. The evaluation will help us know the people who can most likely buy from you. We'll then target these people and make them your followers. This way, any effort won't go to waste and you won't leave anything to chance.

A huge following on social media matters, but a massive following of people likely to buy from you matters MOST.

Posting Interesting Content

Your social media pages won't be alive if they don't have content, and this is another management task our professionals can do. We can create and post thoughtful, unique, and interesting content on your pages. Why is valuable content crucial? It captures the attention of anyone reading it and keeps them glued to your page for any upcoming posts. And not only that, they will share your posts. When other people read the shared content and see how interesting it is, they'll follow you to get a direct dose of that sweetness. They'll even be tempted to try out your products or services. One by one your following will grow and you will increase your chances of converting a visitor to a buyer.

FAQs- Social Media Marketing

Got a question? We’re here to help.

What is social media marketing?

Social media marketing is the practice of using social media networks to promote a business. By taking advantage of these networks to engage with current and potential customers, a company can build its brand, bring traffic to its website, and increase sales. The most popular social media networking sites are Facebook, Instagram, Twitter, Linkedin, and Pinterest. Remember to hire a reputable social media marketing company like Adbuz to increase your chances of success.
Why is social media marketing important?

The practice of using social media to promote a business is crucial for several reasons. One, it provides a huge audience where a business can market its products and services. Businesses get an opportunity to leverage this high number of users to drive more traffic and increase their sales. Social media marketing also enhances brand awareness, allows you to engage with your audience, improves brand loyalty, and shows you as an authoritative company.
What are the benefits/advantages of marketing on social media?

•It enhances a business's SEO rankings.
•SMM is cost-effective and works 24/7.
•It helps you connect with your audience and get feedback. This way, you can know where you're doing good and where you're failing as a business.
•It provides an excellent opportunity to share your brand story and improve your image.
•You can interact with your audience directly.
How does social media marketing work?

Just like any other marketing technique, SMM involves a process that should be followed to increase the chances of success. The first and most important step is analyzing your business goals and then choosing the most suitable social media platforms. Doing these gives insights into the most appropriate content to share. The second step is publishing the content, which allows your brand to become discoverable.

The other steps are getting feedback and engaging with your audience, analyzing how your strategies are working, and going as far as using ads to reach more people. By doing all these, you'll attract more clients and boost your sales.