Financial Services Digital Marketing

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What is Financial Services Marketing?

Every business needs marketing. For any company to realize a profit, it must first invest in getting its products or services known to the greater market. Customers need to be able to recognize your brand and know from the start what your business is offering. This is achieved with a host of techniques that a marketing team will use in light of a full-proof marketing strategy.


The same applies to financial services marketing. Financial services marketing is a blanket term for the tricks and techniques used by marketers working for a financial services company to spread the word to new potential customers while trying to retain old customers. Financial services marketing can also encompass the building of brand awareness, promotion of customer loyalty, and the expansion of the business to other markets.

Why Digital Marketing for Financial Services so Important?

We live in an internet age where online shopping and e-commerce are quickly dominating the way we approach the market. Both customers and businesses alike are shifting to a more digital format; this is to tap into the larger offerings accessible worldwide. The financial services sector is no exception.


The benefits a financial services business can reap with strong digital marketing includes:


  • Greater social presence. Emotion is what drives customers to avail of a service. Businesses need to be able to reach their customers on a more personal level and make themselves feel like a part of everyday life. With more and more people interacting online, digital marketing is all the more essential for a financial services business to be accessible and feel current with its audience.

  • Cheaper marketing costs. Using the help of a financial services marketing agency is far more cost-effective than the traditional means by which companies engage in marketing. For instance, the digital format eliminates the need for office spaces and the cost of utilities associated with a physical space.

  • Cheaper operational costs. More than just running ads, a financial services marketing agency can aid in web design, content marketing, email marketing, etc. Building an online presence, and conducting business digitally, essentially removes the operational costs of a physical office.

  • A wider reach. More than half of the world's population uses the internet in some capacity. Billions of people are online at any given time and it didn't take businesses long to realize that. These days, expansion has come to mean accessing the large market online rather than setting up brick-and-mortar shops and offices in other countries.

  • More avenues for advertising and marketing. For the better part of the past century, printed media has been the main format of advertising and marketing. Through the internet, marketers have found a plethora of formats through which a business can advertise itself. Videos, articles, SEO, images, GIFs, social media marketing, and all sorts of content marketing have opened a lot of creative avenues for a financial services business to spread the word.

Results-Driven Financial Services Digital Marketing Agency

Today, digital marketing is the main way by which any business generates awareness and garners sales. The benefits of a great digital marketing agency cannot be overestimated and with the intricacies of a financial services business, great digital becomes all the more a necessity.
 

Moreover, you'll want a financial service digital marketing agency that is results-driven, knows what it's doing, and works as closely with you as possible to achieve the vision you intended for your brand. More than just generating sales, you'll want an agency that understands the meaning and vision of your business and ensures that translates that to your customers seamlessly.


ADBUZ bears all these qualities. As a financial services marketing agency, we aim to be an all-in-one service that answers all your business' marketing needs. We'll also strive to go beyond that -- fleshing out your business' identity and making lasting connections with your audience.

Our Financial Marketing Services

ADBUZ is an agency that strives to be comprehensive in its offerings. When it comes to realizing your marketing strategy, ADBUZ's diverse set of marketing services can definitely exceed expectations:

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Web Design

When building an online presence, a website is a first and foremost thing a business needs. But more so than just setting up an online page, the website needs to meet certain design expectations that users have come to expect. The website needs to be able to explain your business immediately to visitors while still encouraging them to explore furthers and eventually make a purchase.


ADBUZ can help you create a seamless and beautiful website that is easy to navigate, adapts well to mobile phone users, and represents your brand.

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Financial Services SEO

Search engine optimization (SEO) is one of the best ways a financial services business can generate traffic into the site. It aims to bring the search engine ranking of your business as high as possible and make it easily found by online visitors. This will then yield gains towards brand awareness and sales conversion. 


ADBUZ has an expert SEO-trained team that will readily optimize your website and make it as accessible as possible.

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Social Media Marketing

Social media has exploded in use over recent years. More and more people are getting everything from their news to their groceries on social media. This means a strong social media presence should be a big part of your marketing strategy.


Luckily, ADBUZ comes fully equipped with the resources to handle the social media marketing needs of your financial services business.

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Probably one of the more popular ways to generate interest in your products and/or services without actual ads, content marketing involves the creation and sharing of online material.


ADBUZ's team of creatives can easily craft material such as videos, blogs, and social media posts that effectively drive engagement while still staying true to the image of your business.

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Email marketing is an effective way to reach potential or interested customers and convert them into actual sales. It is also a great tool for promoting new releases and ensuring customer retention. Sadly, not many financial services businesses have the infrastructure or know-how to effectively engage in email marketing. .


ADBUZ has email marketing down to a science -- providing you with an email marketing plan that makes sure your customers remember you.

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Our bread-and-butter, pay-per-click ads on Google are something ADBUZ is a master at. This is essentially a marketing model where an advertiser pays for each click of their ad. There are many forms of these kinds of ads and ADBUZ offers several plans with which you can avail of this model.

Why Choose ADBUZ as your Financial Services Marketing Company?

With digital marketing being such an important part of a business structure, you'll want an agency that understands what's at stake. You need experienced talents that know how to market your business with a diverse set of tools and connect with your target audience to a deep and meaningful level.


ADBUZ has been doing this with highly praised results. We have all the tools and services you need to grow, expand, and express your company to the utmost. We can easily scale along with you and be with your business every step of the way -- maintaining good relations and putting your business needs first.


We also understand that with financial services marketing, information needs to be more precise and the customer's concerns need to be more readily addressed since their hard-earned money is involved. ADBUZ possesses the know-how and expertise to ensure that your financial services marketing is on-point and accessible to larger markets. On top of that, we provide our skills with deference to your desired setup -- allowing for a highly flexible working relationship that's cost-effective and results-driven. Our commitments include: 

  • Complete access. Transparency and honesty matter to us. As such, you are guaranteed to have full access to all reports, data, and accounts.

  • Complete ownership. Will every material we create for marketing, you are given complete ownership applicable to all intellectual property.

  • Humans are not robots. When dealing with us, you're not dealing with software or an AI robot. You are dealing with human beings with talent and experience and fully understand your vision.

  • Honest reports. We guarantee that all the data and reports are honest and reconcilable.

  • No long-term commitment. We are aware of the importance of freedom of choice and mobility. No business wants to be shackled by a long-term commitment it's unhappy with. That's why here at ADBUZ, we require no contracts or long-term commitments.

  • Cost-effectivity. Whereas other agencies are happy to take up 10% of a financial service business' budget, we at ADBUZ pride ourselves on reasonable prices.

Learn more about Financial Services Digital Marketing - FAQs

Got a question? We’re here to help.

  • How to do digital marketing for Financial Services?

    Though many financial services have an understanding of how digital marketing is important to drive sales and growth, they rarely have a full grasp of the mechanics or specifics. A good financial services marketing agency, with your company's best interest at heart, needs to be able to:


    • Create quality & engaging content. The content created needs to be able to catch the viewer's eye almost instantly. This means being relevant to their lives and seeking to present the financial service as an answer to their fears, needs, and wants. 
    • Use different forms of media. Digital marketing spans different forms of media. The content created by your financial services marketing agency needs to include videos, both static and moving images, banner ads, blog posts, social media content, and more. 
    • Create social media presence. The importance of a strong social media presence cannot be stressed enough. Good digital marketing promotes a strong presence in multiple social media platforms and knows how to effectively use their respective algorithms to generate a following. 
    • Build and use positive customer reviews. Nothing promotes a financial service better than the stellar reviews of those who are already enjoying it. The marketing team must be able to take these testimonials and use them on several platforms to drive other potential customers to try the service too.
    • Utilize SEO and PPC advertising. SEO and PPC are some organic techniques many online businesses use to convert sales. Incorporating them into your digital marketing strategy can only be beneficial in the sustained growth of a financial services business.
  • What are some best marketing strategies for Financial Services?

    Multiple strategies are available for financial services that can be explored by a marketing agency. The following are the most popular ones:


    • Customer Outreach. The main and probably the most effective strategy entails reaching out to customers, through different platforms, and letting them know how your service fixes a problem or addresses a need. 
    • Self-Service and Digitization. The digitization of financial services allows the customers to take their financial needs into their own hands.
    • Social Media. Building a strong social media campaign is one of the most important things a financial service can do to promote its offerings.
    • Automation and Big-Data. Automation and the effective management of data might not seem to be directly correlated to marketing but are big parts of maintaining the ease of customer transactions and smooth operations.
    • Digital Storytelling. Customers do not want ads in the traditional sense, they want you to tell them a story to which they relate. Digital marketers should storytellers that can resonate with their audience while promoting the businesses at the same time.
  • How much do digital marketing services for Financial Services cost?

    The average digital marketing cost ranges from $35,000 to $145,000 per year. Most businesses will pay $90 to $250 for hourly services or $3,500 to $10,000 for monthly services. Some financial services also pay per project which will cost around $4,500 to $7,000. Oftentimes, marketing can take up 10% or more of a business' budget. 


    ADBUZ though has highly competitive prices which seek to provide you with the best digital marketing services without breaking the bank.

  • Why should Financial Services invest in Digital Marketing Services?

    The benefits of digital marketing for financial services are clear and have been proven time and time again. As entire industries move away from the brick-and-mortar models towards more digital spheres, the role of financial services digital marketing will play in maintaining growth and sales will undoubtedly become more apparent. The main reasons why financial services should invest in digital marketing services are:


    • The low cost
    • The huge returns on investment
    • Easy to measure
    • Easy to adjust
    • Paves the way for brand development
    • Easy to share and expand
    • Precise targeting of demographic
    • Global reach
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