Real Estate Digital Marketing Services

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Real Estate Digital Marketing Services

Real estate marketing services allow professionals to benefit from the array of digital tools that are available today. Real estate digital marketing helps agents to move properties off the market quickly.


In this age of technology, many real estate professionals are using their websites to contact buyers and list the properties that they have available for sale. A real estate marketing agency can help you to achieve growth through these and other online platforms.

What Is Real Estate Marketing? 

Real estate marketing is the process through which the services that you offer as a real estate professional are promoted to people and businesses who are interested in using them. Real estate marketing is an umbrella term that covers a wide range of services including social media marketing (SMM), email marketing, content marketing and even search engine optimization (SEO).

Real estate agents focus on finding the type of properties that their clients are looking for or helping their clients to quickly move properties that are for sale. That is their core function and while many would benefit from spending time on social media and other avenues that can help them to increase sales, they have to consider the opportunity cost of doing so.



Real estate digital marketing firms can implement all of the strategies that are necessary when you want to boost your real estate agency's image online, create a following on different social media platforms or otherwise engage with prospective buyers and sellers. Digital marketing is an important aspect of your success as a real estate agent who has to operate in today's competitive online environment. An experienced marketing team can help you to boost your brand and reach a wider audience.

Why Digital Marketing for Real Estate is so Important?

In the past, individuals and entities that were interested in buying a property or selling an asset, would contact a real estate agent and have a listing made in a newspaper or even on TV. Nowadays, while people still use newspapers and all the traditional media in order to find properties, they are less likely to solely rely on these types of channels.


Many buyers want their properties advertised through videos or on social media platforms like Facebook and Instagram. Real estate agents have to meet the needs of those clients, so they must understand how to use these digital platforms.


Digital marketing agencies for real estate will handle every aspect of interacting with clients through online channels. They will create social media accounts, post content for each account and ensure that they respond to interested parties and pass on critical information to the real estate professionals.


Several real estate agents also have their own web properties that they use to share information. Real estate marketing agencies can publish regularly to these properties on behalf of their clients.


They also ensure that the website ranks for search terms that buyers use when they're interested in certain types of assets. This is where the search engine optimization aspect of real estate marketing services comes into play.

Results-Driven Real Estate Digital Marketing Agency

During initial consultations with your team, we'll discuss your goals and formulate a plan that will help us to achieve them. We deliver regular reports to you on our progress and discuss any other needs that you might have so that we're always on track.



Achieving a better ranking for specific search terms and increasing your reach on Facebook, Instagram and other social media platforms will help you to increase your profits. In consultation with you, we decide on the targets that we want to achieve for both SEO and SMM.


This is our process with all our clients and we've consistently delivered results. Through our work we've helped both commercial and residential real estate agents to increase sales right through the year.

Our Real Estate Marketing Services 

Our real estate marketing services are designed to help you reach a wider audience online. They also complement your interactions with buyers and sellers at their offices or other physical locations.


Our email newsletters present more information on the real estate services that you offer. Through interactions on social media, interested buyers will be able to learn more about the properties that you have for sale.

Web Design

Every real estate agent knows that photos play a critical role in sales. Your Instagram, Facebook and even Pinterest pages can help to showcase the properties that you have available. Similarly your website should be designed to instantly invite questions on sales terms when buyers browse the selection of properties that you have available.


Our experienced web design team has helped many real estate agents to create websites that convert interest into sales. We work with qualified, professional photographers to capture stunning images of the residential and commercial assets that you have available. This is complemented by text that provides interested parties with relevant information up front, inviting them to contact you as soon as they can to learn more.

Flooring SEO

When homeowners are interested in adding another property to their portfolio or selling the property that they've currently on, there are specific search terms that they use on popular engines like Google. Our search engine optimization team works hard to have your web properties ranked highly in the search results for these terms.


A higher ranking helps you to get more traffic. However it takes an understanding of how the algorithms developed by search engines like Google and Bing work, for you to rank well in a competitive environment. We track the performance of your site for different keywords, ensuring that we help you to get more traffic to your website.

Social Media Marketing

In these times, many real estate agents use Instagram and other social media platforms that let them display beautiful pictures of lakeside properties and other assets. This has significant advantages and every real estate agent knows that interest is created through strong visuals.


Despite that, it can be difficult for real estate agents to find the time to regularly publish pictures of the properties that they have available. Our real estate marketing team will publish content to each of your accounts, interact with respondents and provide you with timely feedback.

Content Marketing

While many real estate agents nowadays do business with sellers directly through their own web platforms, it's also important for them to expand their reach by publishing elsewhere. Our team creates videos, written content and all other types of content that help real estate agents to interact with audiences on platforms that they don't own.


Through content marketing, potential buyers or sellers can learn about the services that are offered by your real estate agency. By watching videos that display the features of homes, offices and all other properties that are available potential clients will become interested and contact your agency. Our content marketing strategy complements the other techniques that are used to raise awareness of your brand online.

Email Marketing

Like pay-per-click campaigns, email marketing has a high rate of return because it allows you to reach people who are interested in the topic that you're covering in the email. Unlike pay-per-click campaigns, every recipient on your email list must consent to receive emails from you. 


This implies that there must be some sort of prior relationship. Email marketing is an excellent tool for maintaining the relationship that you have with current clients. It can also be used to generate referrals and boost sales through special offers.

Pay-Per-Click (PPC)

Anyone who uses the Internet on a regular basis is likely to have encountered a Google AdWords ad at some point. Many real estate agents use AdWords in order to lead clients to properties. Our marketing team can help you with Adwords and other pay per click networks, minimizing the sum that you spend on advertising while improving your revenue. 

 

PPC campaigns require careful planning and a lot of research is done in order to ensure that we target keywords that are profitable for you. The return on investment gained through PPC is high because interested parties are only likely to click on the ads if they want to purchase, sell or learn about a property.

Why Choose ADBUZ As Your Real Estate Marketing Company?

ADBUZ has many years of experience in the real estate sector. We've worked with many real estate agents who want to expand their business and realize that digital marketing can help them to achieve that goal. Whether you focus on residential or commercial assets, we can help you to create content for all of your social media channels and design a website that suits your needs.



We are always focused on helping the real estate agents we serve to gain a wider audience on the Web. At every stage we will discuss our strategies with you, so you understand where we want to go and how our actions will help you to achieve your own goals. We also deliver regular reports on key performance indicators that matter to you.

Learn More About Real Estate Digital Marketing - FAQs

Got a question? We’re here to help. 

  • How to Market Real Estate Business?

    Research is the first step in marketing any real estate business. Even if you try to do real estate marketing on your own, you must find out what your clients are looking for and where they're searching for it. This means that you need to learn more about the search terms that they're using on Google and other platforms and why they're using those terms.


    You also need to find out where they're searching because all prospective clients won't be using search engines to find information. Some will use review sites, while others will use platforms like Facebook. Some may even visit YouTube to look at videos of the types of properties that they like.


    When you understand more about what clients are looking for and where they're looking for it, you can develop an overall strategy that ensures you meet all of those clients at their point of need. Marketing utilizes promotional methods which show that you are a reliable agent.

  • What are some Best Marketing Strategies for Real Estate?

    Unlike businesses in many other sectors, many real estate purchases are not based solely on need. This means that you can influence sales significantly through your method of presentation. An important marketing strategy for real estate involves the use of visual content such as videos and photographs.


    These media should always be of high quality and they should be posted on the channels that allow you to reach the largest number of people who may be interested in closing a deal with you. Low quality pictures or videos that are coming from a stock site can be helpful but may not always assist in your promotional efforts. Similarly, ignoring platforms that have been proven to result in sales can be detrimental to your marketing efforts.

  • How much do Digital Marketing Services for Real Estate Cost?

    ADBUZ can get you started right away with our introductory plan. This free plan gives you a free evaluation and it assesses your competition at no cost. We also have several paid plans available. The Starter plan costs $499 and lets you start advertising via Google AdWords.

  • Why Real Estate Companies should Invest in Digital Marketing Services?

    More consumers are looking for the products and services that they need online. This includes office buildings, land and homes. Complete listings of all types can be placed on Facebook, Instagram and even your company's blog. Real estate agents who don't invest in digital marketing will experience a loss in revenue because a significant percentage of sales come from digital channels.


    Investing in digital marketing services helps you to build your brand online and allows you to do business in the same way as your competitors. There are many potential buyers and sellers who will never use traditional media to learn more about what your real estate agency has to offer. Building your brand online through digital marketing services helps you to reach more of those consumers.