Onpage Search Engine Optimization

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Onpage SEO Services

On-page SEO is one of the most vital aspects that help you sell your business, services, and ideas to the online world. If ranking on top of the search engine is what you want, we've got you covered.

Read on, as there's more to learn, understand and actualize as far as on-page SEO is concerned.

What Is On-Page Optimization in SEO?

On-page optimization commonly known as internal or on-site SEO is a technique that comprises several optimization skills done mainly on the website's landing pages and content pages. Before we look at the various methods of on-page optimization, we need to understand the differences between homepage, landing pages, and content pages.

Homepage

Your site's homepage gives a first impression to your site visitors. It describes the kind of services or products you're offering. The goal of the home page is to convince your potential customers that you have the solution to their problems. It may not help in SEO optimization, however, it should seek to sell the products or services you're offering.

Content page

Content pages, on the other hand, carries all the information necessary for the visitors to read, learn and understand what you're offering. It describes everything you're selling on the home page in a more detailed and organized manner.


Optimizing the most relevant keywords in content pages will not only help your site rank on the search engines but also help potential customers navigate easily within your site. The more content pages your site has, the better it ranks on the search engines. 

Landing page

Depending on what your business is about and how it operates, the landing page can be your home page, your content page or the service/product-specific page. When a visitor searches something on the internet and your site is optimized for that Keyword, it shows up on the SEs (Search Engines). The link the visitor will click leads them to a landing page.

 

In a typical business website, a landing page will have limited content with key emphasis on the call to action navigation tabs such as Buy Now or Sign up Today. More often, the prospect will click on a link leading them to the landing page. From here, they can choose to explore the home page or content pages just to be sure that your site is the right place they wanted to be.

Why do you need On-page optimization?

On-page SEO is one of the most important site optimization techniques that work together with some online marketing channels to ensure a successful marketing campaign. There are many reasons as to why you should prioritize on proper on-page optimization, all of which aims at better SE (Search Engine) rankings.

Below are the importance of on-page optimization.

Better online visibility

Paying attention to all the skills of on-page optimization such as the use of catchy and keyword-rich titles, Meta tags, etc. increases the chances of your local business reaching a wider audience. Embedding unique keywords in strategic pages can help the site show up better when visitors look up those specific keywords on the SEs.

Higher authority

Proper on-page optimization using internal linking can help boost your site's authority. What this means is that Google will see the site as one of the most authoritative assets on the topic. To achieve this, your site needs a couple of articles or pages that have already amassed more internal & external links.


Interlinking your pages with the already-optimized and ranked pages within the site while providing value to site visitors guarantees better SE rankings.

More revenue

If your site ranks high on Google, and other search engines, there are higher chances that people will be visiting every day. The more the visitors, the more the clicks, and the higher the chances of them taking action.


Depending on what your site is all about, they could buy your products or sign up for the services you are offering. This will earn you more revenue- and this is the goal of every business.

Our On-page SEO Services

Below are some of the key aspects we focus on to ensure that your page is highly optimized for ranking.

Title tags

A title tag is an important HTML element that helps in the ranking of every website. Since it's the first thing to be picked by the search engines, optimizing the title with the most relevant keywords should be given a top priority. For the best results, we make sure that your title tag is no more than 60 characters. We aim at around 50 characters and where possible, we'll add your brand's name.

Meta descriptions

A Meta description should summarize the website's content in a precise and articulate manner while incorporating the most relevant keywords. The Meta description should hook the readers and make them click on your link. The more clicks your site gets, the better it is ranked by Google and other search engines.

Meaningful URLs

The URLs to your site should be memorable to the user and friendly to the search engines. To achieve this, the URL should be made up of words and dashes. We always avoid numbers and customize the words to 2-5 with targeted keywords incorporated.

Crucial HTML tags

Not all the HTML tags are ranked the same by the search engines. The level of importance of the keywords enclosed within the HTML tags decreases from the Head tags to the comment tags. Some of the most crucial HTML tags that should be given a priority as far as on-page optimization is concern include; head tag, body tag, and title tag.

Quality content

When it comes to modern SEO ranking, content is king. High-quality content means a lot to the search engines just like it does to the readers. One way in which the SEs differentiate quality content from the rest is by scanning for the article length, structure and checking for any duplicate content or redundancies. Article with more than 1000 words is often ranked better than a 200-word article.

Internal Linking

Internal links are those hyperlinks linking from one page to another within a website or domain. It serves to take or refer the reader from one source of information to another but within the same site. Google and other search engines interpret this as a source of authority in a given niche and tell the search engines more about your site's structure.

Broken links

Besides being aware of the things that can boost your on-page SEO ranking, it's important to shy off from those that can hurt your overall SEO. Broken links are not only a headache to the search engines ranking your site, but also to the potential customers. Broken links turn away users and stop the search engine's spiders from crawling and ranking your site.

Schema analysis

This is one of the latest evolution in the SEO world and it's no surprise many of the so-called SEO veterans know very little about. Schema analysis is a data analysis technique that uses the Schema markup code to help the search engines display more accurate and informative results for the users.


When this technique is integrated with the on-page optimization skill sets, the search engines return valuable and in-depth results that are valuable to the user. This boosts the site ranking as more users are likely to click a link to your site. 

Improve Site load Speed

At Google, users come first. If your site takes forever to load, users will lose patience and proceed to look somewhere. Page loading speed is affected by many factors such as; image compression site’s server and the page file size. That said, site loading speed is one of the ranking factors used by the search engines. Working on optimizing this will have your site looking polished and impressive for your site visitors.

Why Choose Adbuz for On-Site SEO Optimization Services?

On-page search engine optimization is not a layman's task. Many people who teach on-page optimization finds it hard to actualize the concepts and deliver results. This is because the whole idea of bringing together SEO techniques is rather complex and requires proper finesse.


That said, we have some good news for you. Below are the reasons why choosing our services will be your greatest investment.


  • We have on-page SEO Digital Marketing experts who are ready to help.
  • We value your goals and we will walk you through the success process.
  • Our services are pocket friendly
  • We have an impeccable communication channel for proper coordination 

Additional Information About OnPage SEO 

Got a question? We’re here to help.

  • What is Meta title in SEO?

    A Meta title is the top-most title of any article you publish on a given page in your site. It’s displayed on the browser tab whenever the search engine returns given results for a targeted keyword. Meta titles act as the name tag for the web page and it’s read by the search engine bots. This makes them very important for on-page optimization. Optimizing the Meta title for a given keyword while delivering value and quality to the user will help your site rank better on the SEs.

  • What is a Meta description?

    A meta description is a structured summary of the web content that has been carefully written to include certain words without exceeding a given word count. It's often a short paragraph placed within the HTML tags and optimized for high priority keywords. It gives the users a clue on whether the site has what they are looking for on not. What follows is a decision to either click on the link or to keep looking.

  • What are the heading tags?

    Heading tags are used to differentiate between the most important headings on a page. They are often structured hierarchically from H1 to H6 with the most important heading being H1 and the least important being H6. Using heading tags makes your content easy to read and interesting for the site visitor. Optimizing the most important header tags with proper keywords also helps with on-page SEO. 

  • What is the LSI keyword?

    This stands for Latent Semantic Indexing, a special system used by search engines such as Google to analyze the most common word (s) people use surrounding a given topic. SEs algorithm uses LSI to map those words that are relevant to the target topic. The SE then use those words to determine the most suitable page to display. LSI is used to determine the content's relevance and quality with respect to the keywords.

  • What is the off-page SEO?

    These are techniques used by site owners or SEO experts to improve a site's ranking, but outside of the site itself. This is the opposite of on-page SEO- in that, all the actions taken are not within the site. Examples of these techniques include link building, brand mentions, and social media marketing.

  • Is a one-page website good for SEO?

    The simple answer is No. A one-page website eliminates the possibility of building internal links and this tells the search engines that there's very little or shallow content. A single-page website limits the number of keywords you can have on the site. There's also the issue of slow loading time since everything has been squeezed into one page; from texts, images, videos to complex codes.


    With a one page website, there's very little you can do to alter the number and quality of external links. Advanced SEO practices also become a challenge to implement as this will be too much not only for the search engines but for the viewers as well.

  • What are some best on-page SEO techniques?

    On-page SEO optimization comprises several techniques, all of which play a critical role in ranking your site on the search engines. It's true that some techniques are more results-oriented than others but to ensure the best overall results; all of them must be integrated.


    Publishing high-quality content, for example, cannot be replaced with keyword stuffing or internal linking. This basically won't work as the SEs will flag the site and kill traffic in the long run. Paying details to all the on-page optimization techniques will not only improve the ranking but also boost the value it delivers to the viewers.