What Is a Full-Service Digital Marketing Agency?

If your brand is to reach a wider audience, you'll need to be present wherever people in your target market spend time. This is a basic rule of marketing and brands used to ensure that they were engaged with their target audience in real physical spaces. However, as more and more people engage with others online, it's important for all brands to ensure that they are also seen in these virtual environments.

Full-service digital marketing agencies ensure that no matter where people gather online, they have a chance to learn what your brand is all about. This means that they handle everything from developing Facebook posts to obtaining conversions via email newsletters.

These agencies usually have different responsibilities assigned to specific individuals or departments. For example, a single department may be responsible for search engine optimization (SEO) while another will take care of your Pinterest campaigns.

All of the activities that are completed by a full services digital advertising agency are done to either promote your brand or increase sales. For example, through search engine optimization, an agency improves your site's visibility in the search engine results for a particular search phrase. If you sell wooden toys, they can help you to rank for search terms such as buy wooden toys in Brooklyn.

A consumer who enters this search term in their favorite search engine is looking for wooden toys that are available for purchase. When your site ranks highly for that term you're more likely to get sales because customers who enter the term are already interested in making a purchase, not only in getting information.

Similarly, when an agency runs a campaign on Instagram to promote your wooden toy store, it helps you to increase sales. Individuals who like the toys that they see showcased via your Instagram campaign will be able to make purchases directly on your site. They would not have been able to do so if they weren't made aware of your brand through interacting with your store's Instagram profile.

A full services digital marketing agency may use software to ensure that there aren't any gaps in your overall marketing strategy. For example, they often use analytics software to track the performance of different campaigns across different social media channels. This helps them to measure the performance of the campaigns on each platform and make adjustments where necessary, in order to increase your return on investment.

We live in a digital world and many people in the past who used to concentrate their shopping efforts at physical stores are now willing to shop online. This means that brands must engage with their customers online and be prepared to facilitate purchases in digital environments.

A full-service agency usually provides specialized assistance with e-commerce platforms. If you already have a website, they can make sure that it is able to collect payments via all the popular networks. For example, they can ensure that customers can pay for their purchases by using credit cards, Skrill, or Bitcoins.

A full services digital marketing agency will also enable your website to be responsive. This means viewers who visit your site to buy a product using a mobile device, will have a seamless experience. They'll be able to navigate to each link, view graphics and text without problems and complete transactions in the same time that they would if they were using a desktop or laptop computer.

Digital marketing agencies don't take any form of action without being guided by data. During their initial consultation with you, they use existing market data to establish the foundation for your marketing strategy. They may also use customer data that you've collected during your interactions with shoppers in your physical stores.

They're constantly guided by data in each campaign. They use software tools to collect data that they can use to measure the performance of every campaign. For example, they can determine how often an ad was viewed, how many people clicked on the ad, how many of those clicks resulted in sales and what type of ad copy seems to be performing well on a particular channel.



With this type of information, they can make changes to the ads that are being run on different platforms. They can even make adjustments to the landing page associated with each campaign, in order to ensure that they are meeting the unique needs of each segment of your target audience.

An entire team may be responsible for analytics. However, this responsibility may also be given to an individual whose sole focus is observing how particular actions affect your return on investment. They generate reports which are used to guide the implementation of the rest of your strategy.

A full-service digital marketing agency can help you to discover opportunities that you didn't know existed. Through data they gain insights on what is really happening in the market. As they test different strategies in real time you're able to observe how the market responds and they learn what is driving consumers to make specific spending decisions.

There will be times when they learn things about the market that even you didn't know as a producer or a supplier of specific services. For example, if you're in the transportation industry and you will assist consumers with a charter service during a particular time of the day, you may think that this is the most profitable period.

However, data may show that on a particular day this pattern actually changes. You'll be able to take advantage of the opportunity that's been provided to you. You may not have learned about this without the full service agency collecting data from your campaigns and analyzing it.

Revisit a section

• What Is a Full-Service Digital Marketing Agency?
• Boosting your Online Presence
• Driving Sales
• Ensuring that you're Ready for Mobile
• Data-Driven Strategies
• Discovering Opportunities