10 Digital Marketing Ideas to Consider During the Coronavirus (COVID-19))
List Of 10 Digital Marketing Ideas
As we all know, businesses are getting into the market slowly with time, but still, there are chances of the Covid-19 third wave spreading worldwide. Nobody knows what will happen next - will the shutdown situation occur again? Thus, digital marketing plays an essential role in all sorts of business. Here is the list of 10 digital marketing ideas to keep in mind during coronavirus pandemic -
1. Increase Your Social Media Activity To Stay In Connection With Customers
Your customers now no longer visit your stores to buy products or place orders. So, staying active on social media is the well-to-do way to remind your customers that you are still there. Reach out to your clients and show them that you value them. You do not need to post promotional content, but sending reminders to stay safe with some information can keep your clients connected to your social media pages.
2. Create Special Offers With Discounts
SEO helps you gain traffic and pushes you to the competition. People now spend more time on the internet and surf search engines for shopping, but they choose from the top 5 businesses. You must put some effort into it and develop the optimization strategy for earning the top position.
When you are done with SEO optimization, make some special offers to attract customers quickly. The more benefits you offer, the more clients get attracted to your business. As customers can not buy products in this covid pandemic, you must take a considerable advantage by promoting special offers with discounts.
3. Content Is King - Content Marketing Strategy
Good content makes your business well recognized all around the world. Mails, videos, articles, podcasts, and many more is the new content marketing strategy for promoting the business services. Relevant, purposeful, authentic, and regular content can help your clients to connect to your brand effectively. Since there is no face-to-face meeting in-store, brands utilize mail marketing campaigns or video series to make it spread to customers on a digital platform.
Today content is the king. Yes, content rules the world and its people as it has the potential to grab attention. You can create content as email marketing, SMS marketing, etc., to promote your services/products to your audience.
4. Keep An Eye On Marketing Metrics.
Marketing metrics, as well as data analysis, are more critical. Start monitoring metrics such as bouncing rate, conversion rate, searching volume, engaging customer rate, and number of visitors to identify how well your social media platforms and website are working
5. Focus More On Local SEO - Near Me' Searches
As we all know, everybody is shut at home due to the pandemic situation. This means that unless it is necessary, you all need to stay indoors. Companies are focusing more on the local SEO strategies so that potential clients can find them easily in their area. You must make sure that clients in your local regions can trace your stores online easily with the &v "near me" searches
6. Pay Per Click Is The Smart Idea Today
People staying at home are in front of their screens the entire day. Hence, it is a good opportunity for all businesses to utilize PPC marketing for connecting with their customers and gain a substantial competitive benefit. On average, pay per click has been reduced to 6 percent across all verticals. So it allows your business to spread your services and reach easily.
7. Ensure To Make Your Business Presence Online
As we saw above, people are online nowadays in their cars, walking time, workout time, and so on. Search traffic has been increasing for the last two to three months, and everyone is glued to phones and computers. Many check news updates, play games or look for entertainment to pass their time. For many of them, online shopping is the entertainment way. So it is not at all the time to stay hidden anymore. You must do your business online so that they can reach your products and services. Utilize search engine result pages with SEO optimization to climb to the top rank for making your business successful
8. Try To Meet Needs And Expectations Of Your Customers
It is the right time to act smartly and operate according to the customer's requirements for meeting their expectations. Identify issues your clients are facing and provide them the appropriate solution, which will help you to stand on their top priorities when in need.
For instance, if you have a food delivery business, provide free delivery services to your clients or come up with unique ideas to deliver food to customers' doors. Most food delivery businesses provide drone delivery, curbside delivery, or riderless delivery to attract and facilitate their clients.
In this manner, clients will know that you are ready to put extra effort into serving them better with safety assurance. Your efforts to deliver orders safely will turn them towards your business as permanent customers even after things get normal
9. Be Ready For The Bounce Back Surge
We all have noticed that the outbreak of coronavirus has already destroyed a lot after only a few months. So whenever normal days return and stabilize the customers back again to routine, you must be ready with the strategy of bouncing back. Thus, to prepare yourself to bounce back, you have to keep an online business presence as one of the long-term digital marketing ideas in mind. All you need to do is take orders from customers, communicate, share and deliver at home during covid-19. Your campaign will automatically increase your organic traffic with time.
10. Wrapping Up
Businesses must stay at the top of their energy and search for different and unique ways to reach/serve their clients. Customers cannot walk in; that does not mean there are no ways to connect with them. Adapt the above digital advertising ideas keeping all guidelines of the covid-19 situation in mind, and start growing. This way, you will help your customers and stay in the competition. Make sure to keep the brand visible to the audience
Revisit a section
- 10 Digital Marketing Ideas to Consider During the Coronavirus (COVID-19)
- 1.Increase Your Social Media Activity To Stay In Connection With Customers
- 2.Create Special Offers With Discounts
- 3.Content Is King - Content Marketing Strategy
- 4.Keep An Eye On Marketing Metrics
- 5.Focus More On Local SEO - Near Me' Searches
- 6. Pay Per Click Is The Smart Idea Today
- Ensure To Make Your Business Presence Online
- Try To Meet Needs And Expectations Of Your Customer
- Be Ready For The Bounce Back Surge
- Wrapping Up