There is no shortage of SEO companies in Delhi with a promise to rank your website higher than your competitors generating more leads and sales than ever. However, not all these SEO companies offer quality and reliable services to their clients, so you just can’t Google “the top 10 best SEO companies in Delhi” and pick one of the companies from the list without inquiring about their products and services.
Here is a list of some tips on how to choose the good SEO company in Delhi to rank your website higher.
How to Choose a Best SEO Company in Delhi
1. Their Search Engine Ranking
A reputed SEO company in Delhi will use advanced SEO practices that will help your business website rank higher for the relevant keywords when people search for those terms or keywords on Google.
Search the company on Google and check where it appears on Google SERP results. Don’t just go by the face value or the tall claims made by them on their website. If the company appears on the first page or top 5 results, then the company is reliable and can do the job for you.
2. Their Experience in The Industry
SEO is a complex task that requires technical expertise and experience to execute it efficiently. Your chose SEO company must have the required skills and experience to understand and execute the job efficiently.
When an SEO company manages a large number of client portfolios over the years, it gains a significant amount of industry knowledge to comprehend the challenges and develops adequate skills to address them.
3. Their Ability to Consistently Rank Your Website Higher
Another thing to consider when choosing an SEO company in Delhi is their ability to consistently rank your website higher in search results. Google often alters their algorithm that affects the ranking of numerous websites, some can shoot up to higher places while some top-ranked websites slip behind their competitors losing both traffic and revenue.
Hence, it is essential to check the ability of the SEO company’s long-term performance (at least eight months or more) of their SEO practices before hiring them. Ask the company to provide some data as evidence of consistently increasing traffic on their client’s business website. You can also inquire about the Google Analytics data for the reason.
4. Their Competence to Target Relevant Keywords
A reputed and established SEO company in Delhi will help you identify the relevant and most valuable keywords in your niche and will prepare a comprehensive SEO strategy around those keywords.
Conduct a pilot test here and ask for a list of relevant keywords in your niche that they might target. Inspect carefully how they choose some long-tail keywords in your niche and ask them why they chose a particular long-tail keyword while abandoning the other.
Meanwhile, ask the company to show some keywords they previously targeted to put a particular website on the top of the search results. Examine those keywords carefully and ensure they are relevant to the client’s business and had adequate search volumes on Google to get a good idea of their competency.
5. Don’t Bank on Their Creative Stories
One major quality of SEO firms is that they call tell abundant stories that are quite creative and often fabricated. Ask the company about their failures and how did they handle those failures. Ask them what did they do to overcome their failures and become a top provider over the years.
When asking about their failures, observe their facial expression. If it changes negatively or they say they never failed, it’s a lie and you should immediately stop further communication with them. However, if they admit their failures and tell the true stories without fabricating, then you are in the right place.
6. Check Their Client Portfolio
Choose an SEO company in Delhi that boasts of a profound list of clients across industry verticals. The bigger the client number across industry verticals the bigger the credibility and level of expertise the company possesses.
The bigger credibility comes from the number of SEO-driven solution it delivered to its client base. This way you can easily shortlist 2 to 3 SEO companies, and then further narrow down to get your desired SEO company.
7. Their Ability to Analyze Search Results
The sole purpose of hiring a Seo company in Delhi is to increase sales and revenue, and that only happens when your website’s ranking improves putting it to millions of interested people. The increased visibility of your business website will lead to more traffic and revenue.
After all, you are looking for a reliable marketing solution to achieve success while delivering higher value to your customers and be profitable. However, you should not limit your SEO strategies to sales only and look for overall metrics. Look for a company that measures ranking, tracks website traffic, sets specific goals, conversions, and revenue estimates.
8. Whether They Have a Mobile Strategy
Businesses without a mobile strategy are irrelevant in today’s time as the number of people browsing websites on their smartphones growing exponentially. Hence, having a clear mobile strategy is equally important as having an online one.
Ask your prospective company about its mobile strategy. If they have, how they will target that massive user base. Get a clear mobile SEO strategy from the company including responsive web design, UI changes, etc that will put your website on the first page of Google search results on mobile.
9. Their Ease of Communication
Ease of communication is another important parameter that you need to consider before you hire an SEO company. Before and after you outsource your project, you need to consistently in touch with them via the preferred mode of communication.
This way you can easily learn about the progress of your campaign and ask for changes if you are not satisfied with the results. If the company does not relay their strategy at the earliest, you may end up making the wrong choice for your project.
A well-planned SEO campaign can put your business in the eyes of millions of interested people that may end up paying customers in the long-run. Many businesses make the mistake of using DIY techniques or hire a company that costs the lowest. This way they end compromising the quality that will cost them big in the long-run.
Therefore, it is essential to choose the right SEO company in Delhi to get the desired results at an affordable budget.